Mirror, mirror on the wall, who’s brand is going to rule them all?
In a world where the average person is bombarded with 10,000 marketing messages every day how is your brand going to stand out amongst the crowd?
The answer is a unique, consistent brand voice.
A brand voice guide is a one-stop for your brand’s personality, company values and purpose. Defining your brand’s voice is pivotal in the ever-evolving, noisy world of branding and marketing.
A lack of consistency in brand messaging can lead to confusion and missed opportunities for customer connection.
Regardless of the size and scope of your business, your brand voice can make or break you. Ideally, your messaging should come before your marketing. When messaging is done right, your ideal customer is magnetized towards you, making marketing infinitely easier.
Your Brand Voice Guide is the ultimate messaging manifesto that informs all of your marketing efforts guide serves as a reference for anyone communicating on your brand’s behalf. It’s a central command centre for message consistency at all levels of your organisation and in all your marketing, branding and PR efforts.
So, how does Crown Copywriting help you craft a brand voice beyond compare?
We combine these 5 key elements of crafting a memorable and engaging brand voice:
- Brand Convictions: “Why are you doing this?”. This stage of the Brand Voice guide represents your business’s guiding principles or values. It is key to understanding how to best speak to your customer to increase retention.
- Customer Profile: This is where we define your ideal customer in detail, understanding their demographic, challenges, desires and values.
- Positioning: Your mission statement, brand promise and positioning strategy are crucial in setting you apart from the competition.
- Brand Story: Your brand story fosters an emotional connection with your customers, leading to loyalty and recommendations.
- Personality: Defining your brand’s personality, which influences the tone and style of your messaging. This includes narrowing down on the phrases/sayings that make your brand unique.
By consolidating everything into a cohesive Brand Voice Guide, we create a resource that ensures that your brand messaging is consistent and powerful across all touchpoints.
Pricing: $2999